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渠道扁平化既是适应市场发展的一种需求,更是市场游戏规则制定者极力宣传与追求的一种结果。渠道扁平化是那些实力型企业生存和发展的必然选择。在零售终端变革和业态变化的大背景下, 渠道扁平化必然要求厂家精耕细作,以提高市场占有率。我们需要明了,渠道扁平化是厂家提高销售必须面对的一种市场需求趋势, 而不是提高销售的手段。所以,不要为了渠道扁平化而扁平化。
Channel flattening is not only a demand to adapt to the development of the market, but also a market game rules makers strongly advocate and pursue a result. Channel flattening is the inevitable choice for those strong enterprises to survive and develop. Under the background of changes in retail terminals and changes in format, the flattening of channels will inevitably require manufacturers to make intensive efforts to increase market share. We need to understand that the flat channel is a manufacturer to improve sales must face a trend of market demand, rather than to increase sales of means. So, do not flatten the channel for the flat.