汽车工业发展至今日已有一百多年的历史。现阶段,汽车已经成为现代人日常生活必不可少的一种交通工具。其形态也由最初的类似马车的形态,发展成为样式各异、造型成熟的形态,汽车设计的形态美也随之发展。汽车的形态美不但是消费者购买时重点参考的因素,同时也是设计师改进汽车性能不可忽略的重要因素。本文主要从汽车的符号形态美、色彩形态美以及功能形态美三个方面,探讨了汽车设计的形态之美。 The development of the automotive industry has a history of over one hundred years now. At this stage, the car has become an indispensable means of transport for the daily life of modern people. Its shape from the initial carriage-like form, developed into a different style, the shape of mature form, the beauty of automotive design also will be developed. The beauty of a car is not only a key factor for consumers to purchase, but also an important factor that designers can not neglect to improve car performance. This paper discusses the beauty of automobile design from three aspects: the symbolic beauty of automobile, the beauty of color appearance and the beauty of functional form.