论文部分内容阅读
我将这支创意的着眼点落在了“汉字”上,因为五千年汉字文化,蕴藏着悠久的智慧和人文情怀。横竖撇捺之间,记载着图像和知识,更饱含着人们的情感抒发和个性表达。很少有人能够否认央视的“春晚”之于中国人的意义,这台每年除夕夜准时跟中国人见面的晚会总是会产生各种各样的话题和社会效应,以其无可比拟的规模和影响力被界定为中国人过年的“新民俗”。因此,自2013年的“春晚”上播出公益广告收到良好的社会反响以来,在亿万观众收看央视春晚节目的同时更希望看到“走心”的公益广告,每年的
I put this creative focus on the “Chinese characters ”, because 5000 years of Chinese culture, contains a long wisdom and human feelings. Nothing left and right, record images and knowledge, but also full of people’s emotional expression and personality expression. Few people can deny the significance of CCTV’s Spring Festival Gala to Chinese people. This party, which meets with the Chinese on New Year’s Eve each year, always produces various topics and social effects. With its unparalleled value The size and influence of the Chinese New Year is defined as “new folk ”. Therefore, since 2013, “Spring Festival Gala ” broadcast public service ads received a good social response, hundreds of millions of viewers watching the CCTV Spring Festival Gala program at the same time also hope to see “sweetheart ” public service ads every year