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不知何时起,邮政的100台ATM的显示屏上开始播出广播级的影视广告,不仅许多邮政的储户觉得新鲜,这一举措在广告界和媒介方面也引起了不少关注。为什么是邮政率先发展这种新的媒介?谁是这一举措的幕后实施者?窄播广告在中国发展的状况如何?广告主为何在要在窄播媒体上做广告?广告人、企业主和媒介从业人员的头脑中画了无数的问号,笔者也是带着这些疑问,按图索骥找到了邮政ATM的新媒体开发
I do not know when, postal 100 ATMs on the screen began broadcasting broadcast television ads, not only many postal savers feel fresh, this move in the advertising industry and the media has also caused a lot of attention. Why is postal the first to develop this new media? Who is the behind-the-scenes implementation of this measure? Narrowly sounded the development of advertising in China what? Advertiser Why in the narrow-media advertising? Advertisers, business owners and Media practitioners’ minds draw countless question marks, the author is also with these questions, according to figure search found postal ATM new media development