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作为从传统企业成功转型,15年业绩持续领跑,对用户体验极致追求的企业,奈飞的经验对在新媒体之路上下求索的广电媒体具有深刻的启示和借鉴意义。美国的奈飞(Netflix)是一个奇迹。这个成立于1997年的影视光盘租赁公司,在十几年的时间里,先是在美国的影视租赁市场披荆斩棘,击败众多强敌;而后又积极顺应科技大潮,顺利完成从传统媒体向新媒体的华丽转身,一跃成为新媒体翘楚,实现北美视频下载流量第一。这个曾经名不见经传的小公司以惊人的创新力和独特的商业模式持续革新、壮大,在与媒介巨擘的不断较量中书写着不败的神话。
As a successful transition from the traditional enterprise, 15 years of continuous performance leader, the ultimate pursuit of the user experience of the enterprise, the experience of Netflix on the road to new media, radio and television media has profound implications for reference and reference. Netflix in the United States is a miracle. The film and television rental company, founded in 1997, overcame many difficulties in the movie and TV rental market in the United States for more than a decade. Then, it actively followed the trend of technology and successfully completed the glorious transition from traditional media to new media Turned to become the new media leader, to achieve North American video download traffic first. The little-known small company continued to innovate and grow with amazing innovation and unique business models, writing unbeaten myths in a constant battle with media giants.