颜控时代,品牌森马砸下重金力邀李敏镐、金秀贤、李钟硕三大颜值爆表的韩星代言,此举俘获了一众少男少女的心。然而,并非每个服装企业都能像森马般大手笔,企业在选择品牌代言人时,可考虑品牌营销的战略目标,实现既经济又实惠的品牌代言。在品牌代言人策略上,企业需要坚守哪些原则, Color control era, the brand Semir hit the big money Invited Lee Min-ho, Kim Soo Hyun, Lee Jong-Suk three Yan Yan burst table Hanxing endorsement, the move captured a boy and girl heart. However, not every garment business can be as generous and as big as an enterprise. When choosing brand ambassadors, enterprises may consider the strategic goal of brand marketing to achieve both economical and affordable brand endorsements. In terms of brand ambassador strategy, which principles need to be adhered to,