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本文从课程教学改革入手,从课程教学改革的目的、教学改革的内容、改革的教学方法及过程设计、考核方式设计等方面对市场营销专业学生的三门课程整合教学的全过程进行阐述,明确了课程改革目标和内容,符合高等职业教育理念。
This article starts with the teaching reform of the course, elaborates the whole process of the integrated teaching of the three courses of marketing major students from the aspects of the teaching reform, the content of the teaching reform, the teaching method of the reform, the design of the process and the design of the examination method. The goal and content of the curriculum reform, in line with the concept of higher vocational education.