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本文通过对南京文化创意企业生长的“生态环境”、竞争力的分析,提出了诸如强化文化创意园孵化器的功能、整合文化资源等培育南京文化创意产业主体的对策建议,进一步指出南京发展文化创意产业、培育富有行业竞争力的企业主体应该实施这样的战略:全面推进,重点突破,以文化创意产业园为依托,着力培育龙头企业,打造完整的文化创意产业链。
By analyzing the “eco-environment” and competitiveness of the cultural and creative enterprises in Nanjing, this paper puts forward countermeasures and suggestions such as strengthening the functions of cultural and creative park incubators and integrating cultural resources to nurture the main body of Nanjing’s cultural and creative industries, and further points out that the development of Nanjing Cultural and creative industries and fostering enterprises with rich industry competitiveness should implement such a strategy as follows: to promote all-round and major breakthroughs, relying on cultural and creative industries parks, strive to cultivate leading enterprises and create a complete cultural and creative industrial chain.