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随着全球经济技化的到来,高等院校的各个专业设置要紧跟时代的发展,进行相应的改革,特别是广告学最为新兴的学科专业,自身的部分课程设置还不完善,需要借鉴并引入相近的视觉传达专业的部分课程,达到两个专业相互吸取对方专业的优势来补充和完善本专业的课程设置的根本目的。同时要多了解市场及用人单位的需要,并根据实际调研结果来合理的设置本专业的课程体系。
With the advent of the global economy and technology, colleges and universities should follow the development of the times and carry out corresponding reforms. Especially the most emerging disciplines in advertising science. Some of their curricula are still not perfect. The introduction of similar visual communication professional part of the curriculum, to achieve two professional mutual learning each other’s professional advantages to supplement and improve the professional curriculum set the fundamental purpose. At the same time to understand more the needs of the market and employers, and according to the actual findings to a reasonable set of the professional curriculum system.