“六一”前后,童装线上销售人气旺盛,品牌集中度一路提升。在刚刚过去的“六一”儿童节,各种儿童产品成了市场中的主力,记者通过跟踪最新网购数据发现,童装成为人气最高的儿童产品。业内人士向《中国服饰》杂志记者表示,网络购物渠道的兴起和快速发展,使得一大批线上的童装电商品牌涌现,而各大线下品牌童装也纷纷布局线上渠道,在各电商平台如天猫、京东、1号店等均有自己的线上品牌旗舰店。通过互联网销售,童装企业不仅 “61” before and after, children’s clothing online sales popularity, brand concentration all the way to enhance. In the just past “61” Children’s Day, a variety of children’s products have become the main force in the market. The reporter found through tracking the latest online shopping data that children’s wear has become the most popular children’s product. Industry insiders told the reporter of “China Fashion Magazine” that the rise and rapid development of online shopping channels made a large number of online children’s wear e-commerce brands emerge while the major offline brands of children’s clothing have also laid out online channels one after another. Platform such as Lynx, Jingdong, No. 1 stores have their own online brand flagship store. Sales through the Internet, children’s wear business not only