“国际市场营销”作为商务英语专业的一门必修课程,对于理论的掌握与实践的运用都具有较高的要求。本文根据国际市场营销课程的特点,结合教学过程中所遇到的实际情况,从教学内容,教学手段,教师的自身素养三个方面出发,对商务英语专业“国际市场营销”课程的教学现状进行初步的探讨,并提出若干建议。 “International Marketing ” as a compulsory course of Business English major, have high requirements for the mastery of theory and practice. According to the characteristics of international marketing courses and the actual situations encountered in the process of teaching, this essay starts from teaching content, teaching methods and teachers’ self-accomplishment, and then gives some suggestions to the teaching of Business English major “International Marketing ” The status quo for a preliminary discussion, and made a number of recommendations.