推进农旅融合,开发富有特色的旅游地商品,打造能满足游客需要的旅游景区,已成为当下乡村旅游业发展的大势所趋。最近,记者深入浙江丽水,发现他们在推动农旅融合过程中,解决了“买什么”“在哪买”“玩什么”的问题,其做法极富创意。买什么拼“颜值”比创意传统农产品焕发新活力这是一个拼实力的时代,也是一个拼“颜值”的时代,农产品亦如此。为了改变人们对传统农产品的刻板印 Promote the integration of agricultural tourism, development of distinctive tourism products, to create tourist attractions to meet the needs of tourists has become the current trend of development of rural tourism. Recently, the reporter went deep into Lishui, Zhejiang Province and found that they were extremely creative in solving the problem of “what to buy”, “where to buy ” and “what to play” in promoting the integration of agricultural travel. This is an era of fighting strength, but also a fight “value ” era, as do agricultural products. In order to change people’s stereotypes of traditional agricultural products