任何一项重要的公共关系活动都会涉及媒介关系的方方面面,精心策划的传播计划和良好的媒介关系是公共关系工作展开和目标实现的基础性工作。对于公关顾问公司来说,媒体传播和媒介关系是公共关系服务中最基础的、也是最关键的业务。 Any major public relations activity involves all aspects of media relations. Well-planned communication programs and good media relations are fundamental tasks in the development and achievement of public relations work. For PR agencies, media communication and media relations are the most basic and crucial business of public relations services.