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2002年3月底4月初的一段时间,广州开发商特别是负责与媒体对接的营销策划人员,开始了与广州大小媒体更亲密的接触——频频接受大小媒体各种名目的大小奖项,甚至要应邀同一夭“赶场”成为不同媒体的座上客。与此同时,受到市场重压的发展商在与媒体的交往中开始变得小心翼翼:虽然广州媒介还是《广州日报》、《羊城晚报》、《南方都市报》的三分天下,但当整版甚至是跨版广告投放与预期收效相距甚远时,一向自信的发展商眼神中不免透着惶恐和茫然。
During the period from the end of March to the beginning of April, 2002, Guangzhou developers, especially the marketing planners who are responsible for connecting with the media, started a closer contact with the large and medium-sized media in Guangzhou. They frequently accepted media of all sizes and sizes, even invited The same Yao “hurry ” to become a guest of different media. At the same time, developers under pressure from the market began to become more cautious in their interactions with the media: while the Guangzhou media is still one-third of the world with Guangzhou Daily, Yangcheng Evening News and Nanfang Dushi Bao, Even when cross-page advertising is far from expected, the developers who have always been confident can not help but feel fear and loss.