论文部分内容阅读
2005年,国内报业市场突然出现增长率大幅下滑,笔者不赞成“报业寒冬”之类的悲观论调,但这绝不是一个偶然现象,报业结构的失衡,经营思路的失误,发展战略的偏颇等,这些历史痼疾经过长时间积累就像一道难以逾越的屏障,阻碍报业前进的步伐。中国报业下一步发展需要新一轮的战略转?
In 2005, there was a sharp decline in the growth rate of the domestic newspaper market suddenly. I disagree with the pessimistic tone like “newspaper industry winter”. However, this is by no means an accidental phenomenon. The imbalance of the newspaper industry structure, mistakes in business ideas and development strategy Biased, etc. These historical chronic diseases accumulated over a long period of time is like an insurmountable barrier, hindering the progress of the newspaper industry. China’s newspaper next development needs a new round of strategic turn?