论文部分内容阅读
在新的媒体格局下,面对新媒体的强烈冲击,传统主流媒体“一呼百应、一锤定音”的情况已经改变,甚至一度呈现出“边缘化”趋势。传统媒体人怎么去适应媒体融合的理念,采取创新的举措,提升和再造传统媒体的影响力和竞争力,是一个非常迫切的课题。传统媒体特别是平面媒体走出困境的出路究竟在哪里?在用户、话题、传播、人才等四个方面值得深入探讨。一、强化用户意识一直以来,报纸都不着力受众研究,虽然也
In the new media landscape, in the face of the strong impact of new media, the situation of the traditional mainstream media has changed and even once showed a trend of “marginalization.” It is a very urgent issue that traditional media people adapt themselves to the concept of media convergence, adopt innovative measures to enhance and rebuild the influence and competitiveness of traditional media. Where are traditional media, especially print media, going out of their predicament? It is worth discussing deeply in terms of users, topics, communication and talents. First, to strengthen the user awareness All along, the newspapers are not focusing on audience research, though also