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带有功利性目的的学习类图书,往往被冠以严肃的表象,与娱乐化IP资源似乎搭不上任何关系。在泛娱乐化趋势下,严肃的学习类图书出版与顶级IP资源的合作混搭尝试,为学习类图书的出版打开了一条全新之路。
Learning books with utilitarian purposes are often given a serious appearance and do not seem to have anything to do with entertaining IP resources. In the trend of pan-entertainment, serious collaborative study of book publishing and top-level IP resource mashup attempts opened up a whole new way for the study of class book publishing.