“如果在旺季我们怎么怎么做了,销量一定会更好!”旺季之后总结时,很多营销人员会发出这样的感慨。为什么只能是“事后诸葛亮”呢?准备不足,临时抱佛脚所致。要想抓住旺季的机会,使销量达到最大化,必须做好旺季前的营销准备工作。第一是旺季前的思想准备有这样一个故事:一个年轻人请“高人”指点怎样在海边拣到金子。“高人”告诉他,海边的鹅卵石是凉的,只有金子是热的。年轻人历经艰辛来到海边拣金子,每次拣到冰凉的鹅卵石就随手扔到海里。时间一天一天地过去了,年轻人慢慢对“热”和 “If in the season how we do how, sales will be better! ” After the conclusion of the season, many marketers will send such a feeling. Why can only be “hindsight” What? Prepared enough, due to clumsy. To seize the opportunity to peak season to maximize sales, marketing must be prepared before the peak season. The first is the season before the ideological preparation has such a story: a young man please “Supreme” pointing how to pick gold in the sea. “Supreme” told him that the seaside pebbles are cool, only gold is hot. After hardships, the young people came to the beach to pick gold, and each time they picked up the cool pebbles, they threw themselves into the sea. Time passed day by day, young people slowly to “hot” and