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市场营销是企业加强产品推广、获取更多市场份额的重要途径,能够有效提升产品销售利润,对企业发展具有重要意义。在市场营销过程中成本投入与预期收益是其必然涉及的部分,利用最少的成本投入获取最大的经济收益是企业开展市场营销活动的终极目标,对此财务管理至关重要。本文从实际角度出发,对市场营销与财务管理的关系进行分析,同时阐述了市场营销健康发展中财务管理的作用,希望为强化财务管理在市场营销中的作用提供借鉴。
Marketing is an important way for enterprises to strengthen product promotion and gain more market share. It is of great significance to the development of an enterprise to effectively increase the profit of product sales. In the process of marketing, cost investment and expected return are the inevitable parts of it. Using the least cost investment to get the maximum economic benefit is the ultimate goal of the enterprise to carry out the marketing activities, and the financial management is very important. This article from the practical point of view, the relationship between marketing and financial management analysis, at the same time elaborated the healthy development of marketing, the role of financial management, hoping to strengthen the role of financial management in marketing to provide reference.