最近有很多企业关注电子商务、社交媒体以及如何和青年消费者打交道。企业想了解更多,首先要清楚青年消费者为什么上网,怎么样完成自己的购物过程和决策,然后设法勾起他们的消费欲望并吸引他们消费。有很多明星在中国非常有吸引力,比如BlakeLively,很多人竞相追逐她的着装风格。对于那些低收入的人来说,想穿出欧美风,那么淘宝上就可以办到。他们不一定要奢侈品牌,只要买跟风的的款式即可。 Recently, many companies have focused on e-commerce, social media and how to deal with young consumers. Companies want to understand more, we must first understand why young consumers online, how to complete their own shopping process and decision-making, and then try to evoke their desire to consume and attract them to spend. Many celebrities are very attractive in China, such as Blake Lively, and many people race to chase her dress style. For those who have low incomes, want to wear a European and American style, then Taobao can do it. They don’t have to be luxury brands. Just buy styles that follow suit.