“三网融合”对广播影视行业到底是机遇大于挑战,还是挑战胜过机遇?广播影视行业到底是被逼到生死存亡的绝境,还是又将迎来一个发展的新春天?本文结合我省广播影视工作实践,对国务院“三网融合”方案进行初步解读分析,并对“三网融合”下广播影视行业如何积极应对提出自己的看法。 “Triple play ” on the radio and television industry in the end is more opportunities than challenges, or challenges outweigh the opportunities? In the end the radio and television industry is forced to life and death desperation, or will usher in a new spring of development? Radio and television work practices, the State Department “triple play ” program preliminary interpretation analysis, and “triple play ” under the radio and television industry how to actively respond to their own views.