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电视新闻栏目的时长都是固定的,如何提高单位时间内信息传播的效率,实现传播效益的最大化和最优化,是电视新闻编辑必须认真思考的问题。笔者队为,必须跳出技术流程束缚,站在整体的角度,从观念、意识的改进寻找解决问题的突破口,重点要树立如下三个意识——大编辑部意识、集约“经营”意识、服务观众意识。
The length of a television news column is fixed. How to improve the efficiency of information dissemination within a unit of time and maximize and optimize the dissemination benefit are issues that must be seriously considered by the TV news editor. The author team, must jump out of the shackles of the technical process, from the overall point of view, from the concept of awareness to find a breakthrough to solve the problem, the focus should establish the following three Consciousness - Department of large editorial, intensive “business ” awareness, Service audience awareness.