党的思想政治工作本质上是群众工作。是宣传群众、引导群众、提高群众的工作，是一项面向全社会的工作。因而大众传媒作用不可低估， 尤其是深受群众欢迎的电视媒体节目办得如何，导向如何、品位如何，对观众起着一定的影响和教育作用。 一 随着改革开放的深入，社会经济文化的 The ideological and political work of the party is essentially a mass work. It is a job for the whole society to propagandize the masses, guide the masses and raise the masses’ work. Therefore, the role of the mass media should not be underestimated. In particular, how well the television media programs are welcomed by the masses, how they are oriented and their tastes play an influential and educational role in the audience. With the deepening of reform and opening up, socio-economic and cultural