无论是从党在新闻事业上的群众路线出发,还是基于受众是信息传播之目的地的观点,受众研究都无可争议地成为现代大众传媒运行当中的重要一环。对于电视而言,就是要研究观众,谁在看电视、收看哪些电视频道、为什么看电视、如何看电视……要获取以上观众收视的相关信息,媒介从业人员必须进行观众调查研究。观众调查研究不仅是电视台联系群众的重要途径,也是电视台进行频道改版、节目调整、广告投放等工作的重要依据。今天,从国家级 Audience research undoubtedly has become an important part of the operation of modern mass media, both from the perspective of the mass line of the party in journalism and from the point of view that the audience is the destination of information dissemination. For television, it’s about studying the audience, who’s watching TV, what TV channels to watch, why watching TV, how to watch TV ... To get the above information about audience ratings, media practitioners must conduct audience research. Audience research is not only an important way for TV stations to contact with the masses, but also an important basis for television stations to make channel revisions, program adjustments and advertisements. Today, from the national level