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因全球经济恢复缓慢、国际油价下跌等不利因素影响,国内外油企经营面临严峻形势。贵刊2015年第7期的封面故事用《年报预示的2015》作标题,鲜明地指出了油企目前的困境与危机。但是,由于各企业战略、结构和经营水平不同,走出困境化危为机的能力也不同,因而,面对同样困境与危机,那些管理到位的企业与管理存在“欠账”的企业感受到的难度也各不相同。上世纪70年代初爆发的石油危机使很多企业难以为继,但日本丰田公司不仅保持平稳经营而且盈利逐年增加,
Due to the slow recovery of the global economy and the unfavorable factors such as the drop of international oil prices, the operation of oil enterprises at home and abroad is facing a severe situation. The cover story of Issue 7, 2015 is titled “2015 Predicted 2015”, clearly stating the current dilemmas and crises in oil companies. However, due to the different strategies, structures and operating levels of various enterprises, their ability to get out of the predicament is also different. Therefore, in the face of the same predicament and crisis, those enterprises and management in place have the feeling of “underperforming” enterprises Difficulties to arrive also vary. The oil crisis that broke out in the early 1970s made many enterprises unsustainable. However, Japan’s Toyota Motor Corporation not only maintained its steady operation and its profit increased year by year,