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媒介是人类生存方式的重要组成部分,“补救性”特征和“人性化”趋向是媒介自身进化的两大根本属性,这也就决定了人类文化出版在经历了最初原生态的“按需出版”和机器大工业时代的“商业出版”之后,必然回归现代信息技术条件下的更高级形态的“按需出版”。这是因为,不管时代如何变迁,媒介形态如何变换,文化出版的根本使命必然是:利用最先进的媒介技术手段,更好地满足人们的文化需求。“按需出版”既是人的全面自由发展的需要,显然也是现代出版发展的潮流和方向。
The media is an important part of the way of human existence. The “remedy” feature and the “humanization” trend are the two fundamental attributes of the evolution of the media itself, which also determines that the human culture has undergone the first original ecology After publishing “on demand” and “commercial publishing” in the machine industrial era, it is bound to return to the more advanced form of “on-demand publishing” under the condition of modern information technology. This is because, no matter how the times change and how the media forms change, the fundamental mission of cultural publishing must be: to utilize the most advanced media technologies to better meet people’s cultural needs. “Publishing on Demand ” is not only the need of people’s full and free development, but also the trend and direction of the development of modern publishing.