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新媒体的出现改变了传播的基本形态和模式,改变了大众传播学中所界定的传者和受者的角色定位,同时也改变了内容生产的传统流程和我们所熟知的内容产品。它不仅为用户提供了无限的内容资源、更多的信息获取渠道,而且还有效地扩大了内容产品与目标用户的接触点和接触度。特别是当新媒体利用自身的数字化技术优势与传统媒体的内容生产优势结合之后,人们对信息量的需求出现了爆发式增长,对各类
The advent of new media has changed the basic forms and modes of communication, changed the role of audiences and recipients defined in mass media, and at the same time changed the traditional processes of content production and the content products we know. It not only provides users with unlimited content resources, more access to information, but also effectively expand the content products and target users touch points and contacts. Especially when the new media uses its own advantages of digital technology combined with the advantages of the content production of traditional media, there is an explosive growth in the demand for information volume,