一直以来各类媒体之间的竞争不断,近年来随着社会的发展和时代的进步,网络新闻媒体诞生并迅速发展,让原本处于强势地位的电视新闻受到严峻挑战,电视新闻的受众逐渐流失。如何对电视新闻进行革新转变,吸引受众,提高收视率,成为诸多电视新闻工作者关注和思考的问题。在此背景下,本文围绕着电视新闻如何吸引受众这一中心论点,先浅析了当前电视新闻存在的问题,并从四个方面详细阐述了电视新闻吸引受众的策略。 In recent years, with the development of society and the progress of the times, the online news media has been born and has developed rapidly. As a result, the television news that was originally in a strong position has been severely challenged, and the audience of television news has been gradually lost. How to innovate and transform TV news, attract audiences and increase ratings has become a concern for many TV journalists. Against this background, this paper focuses on the central issue of how TV news attracts audiences, analyzes the existing problems in TV news at first, and elaborates the tactics that TV news attracts audience from four aspects.