促销是市场营销中最常用的一种销售方式,随着我国市场经济体制的完善和竞争的日趋激烈,企业为了尽可能地占领更多的市场都使出了浑身解数采取各种促销活动来吸引消费者的注意力以激发他们的购买欲望。基中常见的促销活动有打折销售、购物送物、购物返现。从销量的角度来看不管采用哪种销售方式都可以给企业带来销售额的增长,但是从理税理财的角度看,不同的促销方式对企业税负、资产和利润等财务状况都有着不同的影响。本文试图对此进行分析。 Promotion is the most commonly used method of marketing in marketing. With the improvement of market economy system and the increasingly fierce competition in our country, enterprises are trying every means to occupy more markets to attract all kinds of promotions. Consumer attention to stimulate their desire to buy. Promotions are common in the base sales discount, shopping to send goods, shopping cash back. From sales perspective, no matter what kind of sales methods can bring business sales growth, but from the tax management of wealth management point of view, different marketing methods on corporate tax, assets and profits and other financial conditions are different Impact. This article attempts to analyze this.