网络出版作为一种新型传播媒介在我国已获得广泛认可。健全有效的行政管理体制是促进我国网络出版业健康、快速发展的必要保障,也是政府依法履行管理职责、维护社会公众合法权益的有效途径。本文在对网络出版相关概念进行科学界定的基础上,分析目前我国网络出版业在行政管理方面存在的问题,并提出相应的对策和建议。 Internet publishing as a new type of media has been widely accepted in our country. Sound and effective administrative management system is necessary to promote the healthy and rapid development of our online publishing industry in our country. It is also an effective way for the government to fulfill its management responsibilities and protect the legitimate rights and interests of the public. On the basis of scientifically defining the related concepts of internet publishing, this article analyzes the existing problems of internet publishing industry in administration and puts forward corresponding countermeasures and suggestions.