《谁动了我的奶酪》一书走红后,“奶酪”一词挂在了越来越多的企业家嘴边。然而,人们大多想的和讲的是索取、独占,很少思考如何奉献、分享。知识犹如企业的奶酪,关乎企业的生命力和竞争力,现代企业必须充分认识这块奶酪的价值。 (一)、苹果理论你有一个苹果,我有一个苹果,交换一下,每个人手里还是一个苹果;你有一个思想,我有一个思想,交换一下,每个人就有了两个思想。用苹果理论解释为什么要奉献奶酪这个问题,再恰当不 After the book Who Moved My Cheese became popular, the word “cheese” hung on more and more entrepreneurs. However, what people mostly want and talk about is asking for, monopolizing, and rarely thinking about how to contribute and share. Knowledge is like the cheese of a company. It is about the vitality and competitiveness of a company. Modern companies must fully understand the value of this piece of cheese. (A) Apple Theory You have an apple. I have an apple. Exchange it. Everyone is still an apple in your hand. You have a thought. I have a thought. To exchange it, everyone has two thoughts. Using Apple Theory to explain why it is necessary to give cheese, no matter how appropriate