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随着经济的发展和时代的变迁,市场中企业的规模不断扩大,商品种类也日渐繁多,企业单一品牌的经营和发展策略已经满足不了市场的要求。所以,想要进一步的发展企业经济,就必须在现代化的经营理念下,对企业进行创新和改革,充分发挥品牌多样性对企业经营发展的促进作用。本文将主要阐述现代化经营理念下品牌的多样性对企业经营发展的作用,从而促进企业的发展和经济效益的最大化。
With the development of economy and the change of times, the scale of enterprises in the market is expanding constantly and the variety of commodities is increasing day by day. The operation and development strategy of a single brand of enterprises can not meet the requirements of the market. Therefore, in order to further develop the enterprise economy, we must innovate and reform the enterprises under the modern management concept and give full play to the role of brand diversity in promoting the development of enterprises. This article will mainly explain the role of the diversity of brands under the modern management philosophy to the development of enterprises so as to promote the development of enterprises and the maximization of economic benefits.