四川汶川地震发生时,一名网友用手机记录下了学校宿舍楼的地震现场,并于当日在土豆网发布视频,引起公众广泛关注。这是发生在网络媒体时代典型的“拍客事件”。网络等新兴媒体的不断崛起,对传统的电视媒体造成了很大的冲击,本文力图从拍客新闻在电视新闻中的成功实践来阐述在网络时代,传统电视媒体如何改变观念,创新传播方式,应对新媒体的挑战。 When a Wenchuan earthquake struck in Sichuan, a netizen recorded the earthquake site of the school dormitory with a mobile phone and posted a video on Tudou.com on the same day, arousing widespread public concern. This is a typical “shooter event” that took place in the online media era. Internet and other emerging media have caused great impact on the traditional television media. This paper attempts to elaborate from the successful practice of film news on television news in the Internet era, how to change the traditional television media concepts, innovative ways of communication, Deal with the challenges of new media.