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实践教学是培养技术应用型人才的关键,本文围绕市场营销专业实践教学改革,努力探索高职院校培养应用型市场营销人才的实践教学模式,提出高等职业教育市场营销专业实践教学中存在的问题及解决办法。
Practice teaching is the key to cultivating skilled talents. This paper focuses on the practical teaching reform of marketing major and tries hard to explore the practical teaching mode of cultivating applied marketing talents in higher vocational colleges. It puts forward some problems in practical teaching of higher vocational education marketing major And solutions.