测试地点:中国·浙江省·舟山市起亚的公关人员一直在向我灌输一点:“每一个品牌的汽车都应该有自己独一无二的特质,我们希望大家提到起亚就想到‘设计’。”事实上,他们在新K5的身上确实做到了这一点从彼得·希瑞尔来到起亚开始,起亚开始走上了一条和此前完全不同的道路。我们曾经所认知的以实用性、功能性为主导的工业产品属性的汽车,在彼得·希瑞尔的手里开始表现出了时尚产品的特质。他在起亚建立起以“设计”为导向的产品印象,这一点让起亚在市场上得到了消费者相当程度的认可,于是,这一 Test Location: Public Relations Personnel, Kia, Zhoushan, Zhejiang, China Keeping me in mind: “Every brand of car should have its own unique qualities. We hope everyone mentioned Kia to think ’Design.’” In fact, they did exactly that for the new K5, when Peter Cheryl came to Kia and Kia started a completely different path than before. The cars that we have known as functional and functional-oriented properties of industrial products have started to showcase the characteristics of fashion products in the hands of Peter Cherriell. His impression of a “design-oriented” product at Kia has given Kia a fair amount of consumer acceptance in the market, so that