上海是拥有全国最多老品牌的城市,这些上海老品牌不仅是城市发展的历史名片、上海城市精神的集中体现,也是几代上海乃至全国国民记忆的承载体。因此,深入挖掘上海老品牌的历史文化底蕴,一方面对于弘扬老品牌的品牌精神,推动老品牌复兴有重要意义,另一方面也对更多新品牌站在历史的肩膀上,汲取海派文化的滋养,寻找新的经济增长点有重要作用。 Shanghai is the city that owns the largest number of old brands in the country. These old Shanghai brands are not only historical business cards for urban development, but also the embodiment of Shanghai’s urban spirit. They are also the carrier of national memory of Shanghai and even the whole country. Therefore, digging deeper into the historical and cultural heritage of the old brands in Shanghai, on the one hand it is of great significance to promoting the brand spirit of the old brand and promoting the revival of the old brand. On the other hand, it also takes more new brands to stand on the shoulders of history and draw lessons from the Shanghai-style culture Nourish, find a new economic growth point has an important role.