促销是日常经营中常见的终端销售措施,是企业营销的重要战术活动之一,很多企业都是做促销的高手。但是,很多经常搞促销并善于搞促销的人并不见得真正明了促销的本质意义,所以其促销活动并不一定能够达到应有的目的。 Promotion is a common terminal sales measures in daily business, marketing is one of the important tactical activities, many companies are to do the master of marketing. However, many people who often engage in promotion and are good at promotion do not necessarily understand the essence of promotion. Therefore, their promotion may not be able to achieve its intended purpose.