旅游购物对于完成一次完整的旅游活动体验来说是不可或缺的一环,在旅游商品琳琅满目的今天,标准化的评价标准体系对旅游商品市场和旅游购物环境将起到净化和规范作用。本文在调查问卷和数据分析的基础上,试图建立一个初步的旅游商品评价标准体系,并以新疆民族特色旅游商品为样本,验证该体系的合理性。 Tourism shopping is an indispensable part of completing a complete tourism experience. Today, with an array of tourist commodities, the standardized evaluation standard system will purify and standardize the tourism commodity market and tourism shopping environment. Based on the questionnaire and data analysis, this paper attempts to establish a preliminary standard system of evaluation of tourism products, and verify the rationality of the system by taking Xinjiang national tourism products as a sample.