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在媒介技术日益繁荣的背景下,人们的创作、表达活动总是需要借助一定的媒介进行,而媒介世界并非是客观现实世界完全真实的反映,它是在力求生动逼真的再现现实世界。意象是客观物象的主观反映,因此某种意义上说,通过媒介呈现和塑造的意象即媒介意象,具有虚假性。本文将从意象的概念入手,分析和探讨媒介意象的虚假性,以此为理性看待当下的媒介环境提供一定的现实依据。
In the increasingly prosperous media technology background, people’s creative and expression activities always need to use a certain medium, and the media world is not a completely true reflection of the objective reality world. It is trying to vividly reproduce the real world. Imagery is the subjective reflection of objective objects. Therefore, in a sense, images represented and shaped by the media, that is, media images, are fake. This article will start with the concept of imagery, analyze and explore the fakeness of media images, and provide some realistic basis for rationally viewing the present media environment.