高端车品牌,不再塑造阳光的正面形象,而是塑造起“如何使坏”的形象,其中有哪些缘由,值得探究。汽车品牌一直都是非常重要的广告主,只是,长久以来,我们看到的汽车广告的诉求,撇开功能不谈,大多数都在营造正面的形象:成功、快乐、幸福、尊荣……原因很简单,因为品牌要设法从你的口袋 High-end car brand, no longer shaping the positive image of the sun, but to create “How to make bad ” image, which are the reasons, it is worth exploring. Car brands have always been very important advertisers, but, for a long time, we see the appeal of car ads, leaving aside the features aside, most are creating a positive image: success, happiness, happiness, honor ...... Reason Very simple, because the brand wants to manage from your pocket