后现代艺术相对于现代艺术,就相当于一种非主流文化与一种主流文化的对峙,后现代广告设计作为一种发展中的当代商业与艺术的重要组成部分,正在越来越多地走入我们的视野,本文尝试通过梳理和解读后现代广告设计的特点,从而论述后工业时代需要何种传承与发展这一重要主题。 Postmodern art as opposed to modern art is equivalent to a confrontation between a non-mainstream culture and a mainstream culture. As an important part of the developing contemporary commerce and art, post-modern advertising design is increasingly being taken Into our field of vision, this paper attempts to sort out and interpret the characteristics of post-modern advertising design, so as to discuss the important theme of the need of inheritance and development in the post-industrial era.