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新媒体飞速发展,读者流失,广告减少,传统报业的下一个出口是什么?以社区报、校园报等形态出现的免费报由来已久,近年来兴起一种面向社会大众,以新闻及广告信息传播为主的免费报纸。其优势从诞生初期就已显端倪,对读者而言,报纸随手可得,内容快餐化便于阅读,报纸定向投放易于接触到读者,有独立的发行渠道。目前世界上已经有54个国家创办了免费报,数量达240多家,在欧洲有免费报纸的国家,发行数量已经占到报纸总量的三分之一。1995年瑞
With the rapid development of new media, the loss of readers and the reduction of advertisements, what is the next exit of the traditional newspaper industry? The free newspaper appeared in the form of community newspaper and campus newspaper has been on the rise for a long time. In recent years, Information-based free newspaper. Its advantages from the early days of birth has been clues to the reader, the newspaper readily available, easy to read content fast food, newspaper targeted delivery easy to reach readers, an independent distribution channels. At present, 54 countries have started free newspapers in the world, amounting to more than 240, and in countries where there are free newspapers in Europe, the number of circulation accounts for one-third of the total number of newspapers. 1995 Rui