一、广告刊、播几次可显效?广告要刊出或要播多少次效果最为理想,这是不少企业、公司和个人广告客户经常提出来的问题。美国的知名广告研究家赫尔·克鲁曼指出:消费者最善忘。他们接触广告三次,才对广告信息产生印象。消费者接触广告第一次,只了解广告信息的大概;第二次是看看广告里面的产品;第三次则是对产品加深印象和了解。换句话说,广告刊出或播放三次,才能有效地提醒消费者产品的存在,催促他们购买。 First, advertisements, broadcast several times can be effective? Advertising to publish or want to broadcast the most effective, this is a lot of companies, companies and individual advertisers often ask questions. Herr Kruman, a well-known advertising researcher in the United States, points out that consumers are most forgotten. They contacted the advertisement three times before they had an impression on the advertising message. The first time a consumer contacts an advertisement, it only knows about the advertising information; the second time is to look at the product in the advertisement; the third time is to deepen the impression and understanding of the product. In other words, advertisements are published or played three times before they can effectively remind consumers of the existence of products and urge them to purchase.