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由于临近年底的盘点, 显示了中国报业2005年经营状况出现下滑态势,于是报业遭遇“寒冬”之声在业界和学界中飘荡。那么, 中国报业在2005年究竟是一个怎样的状况呢?本刊选取了广东、上海、成都三个区域市场,作一个比较客观简要的描述,虽然难以起到窥斑见豹的效果,但从中透露的信息显示:中国报业市场的竞争环境发生了较大的变化,媒体的发展遇到了一些新的问题,但总体给人的印象是:谋求发展和历练内功并行,顺势应变和主动出击齐下。相信一个更为理性、成熟的报业市场一定会到来。
Due to the inventory near the end of the year, it shows that the operating conditions of China’s newspaper industry have been declining in 2005, so the voice of the newspaper industry has suffered a “winter” wave in the industry and academia. So, what is the status of China’s newspaper industry in 2005? This article chooses three regional markets of Guangdong, Shanghai and Chengdu to make a comparatively objective and brief description. Although it is hard to get the effect of seeing the leopard and the leopard, The information revealed revealed that the competitive environment of China’s newspaper market has undergone major changes, and the development of the media has encountered some new problems. However, the overall impression is that seeking to develop and experience the internal strength of the work in parallel, taking the initiative and taking the initiative Qi under. I believe a more rational, mature newspaper market will come.