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8月15日、16日,由中央电视台举办的首届“全国电视公益广告大赛”作品评审会在北京举办。此次大赛的举办旨为表彰中国优秀的电视公益广告作品及创作力量,激励更多的机构和个人投身电视公益广告事业,提高电视公益广告的感染力、号召力、影响力,征集主题多样、形态各异、直抵人心、行动力强的电视公益广告作品,弘扬社会主义核心价值观。本次大赛自4月15日正式启动,截至7月31日,参赛作品总量达4425件,创造出我国公益广告类单项赛事参赛作品的最高纪录。
On August 15 and 16, the first “National TV Public Service Advertising Contest” work review organized by CCTV was held in Beijing. The contest aims to commend China’s outstanding television public service ads and creative power, to encourage more institutions and individuals to join the cause of TV public service advertising, TV public service ads to enhance the appeal, appeal, influence, collecting a variety of topics, Different forms, straight to the heart, strong action TV public service ads, carry forward the core values of socialism. The contest was officially launched on April 15, as of July 31, the total number of entries reached 4425, creating the highest score of individual public service ads in the individual event entries.