不能同时满足用户体验和企业效率的产品,都不是好模式。我们以前做零售也好,做商业也好,有两个成本是非常刚性的,一个叫物流成本,一个叫营销成本。不管在营业额还是交易额中,有一个比例是不能改变的,比如我们原来毛利率在30%的时候,要争取不能让物流成本超过18%。为什么我说这个呢?因为现在很多互联网公司杀到传统行业,对物流成本是不惜代价。送上门的盒饭一盒15元,背后8元是物流成本,在营业额或交易成本的占 Neither model that satisfies the user experience and the efficiency of the business is not a good model. We used to do the retail Ye Hao, Ye Hao Ye Hao, there are two costs is very rigid, one is called logistics costs, one is called marketing costs. No matter in the turnover or turnover, a ratio can not be changed, such as our original gross margin of 30%, we must strive not to allow logistics costs more than 18%. Why do I say this? Because many Internet companies kill the traditional industries, the logistics costs are at any cost. Box sent a box of 15 yuan, 8 yuan behind the logistics costs, in turnover or transaction costs accounted for