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韩国《国民日报》近日发表评论文章称:中国的体育市场潜力巨大。2008年,中国将在北京举办世界瞩目的盛大的体育赛事——奥运会,北京针对2008年奥运会制定了860个计划研究课题,并要为此筹集3200亿韩元(1万韩元折合人民币70元) 规模的资金。现在的奥运会已不是单纯的体育赛事,四年一届的奥运会更是让全世界企业家们兴奋和翘首以待的巨大的市场。北京奥运会组委会宣传部邵世伟付部长说:“北京市政府通过奥运会,最大限度的开发其商业价值,北京奥运会市场对所有企业是公平的。”
South Korea’s “National Daily” recently commented article said: China’s sports market has great potential. In 2008, China will host a spectacular sporting event in Beijing - the Olympic Games. Beijing has formulated 860 research projects for the 2008 Olympic Games and will raise 320 billion won (10,000 won, equivalent to 70 yuan) for this purpose The funds. The present Olympic Games is no longer a mere sporting event, but the four-year Olympic Games are a huge market that excites and awaits entrepreneurs all over the world. Minister Shao Shiwei Fu, Propaganda Department of Beijing Olympic Organizing Committee, said: “The Beijing municipal government through the Olympic Games, to maximize the development of its commercial value, Beijing Olympic Games market for all businesses is fair.”