在电视产业日益市场化的大背景下,最能代表电视市场行为的电视广告市场棋先一步,在北方重镇沈阳召开了首届全国电视广告交易会,使分散的、不规范的、缺少更多市场元素的电视广告交易迈出了可贵的一步。虽然,只是首届,但从本次电视广告交易会上表现出来的一些亮点,仍值得关注,因为这些现象表现出了中国电视产业的某种发展方向。同样,也因为是首届,一些不足之处也值得下届举办方认真借鉴。 Against the background of the increasingly marketization of the television industry, the television advertising market, which can best represent the behavior of the television market, takes the first step in convening the first national television advertising fair in the northern city of Shenyang, so that the decentralized, irregular and lack of more markets Element of TV advertising transactions took a valuable step. Although this is only the first time, some highlights from the television advertising fair are still worth noting because these phenomena have shown some direction in the development of China’s television industry. Similarly, but also because it is the first time, some deficiencies are also worth the next organizers draw lessons from.