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2000年4月1日上午,陕西省凤翔县城儒林巷内,一阵清脆的鞭炮声响过,一排三间白色瓷砖贴面的门面房大门敞开,一家小小的蒸馍店开张了。左邻右舍、过往行人纷纷走上前去助兴、打探。几乎所有的人走到蒸馍店门前,都不禁一愣:门楣上从东到西挂着一块两三尺高的大招牌,上面龙飞凤舞地写着“凤翔改改”四个大字。顿时,嘻笑声、叫好声、责难声在人群中纷纷响起。 一场在当地闹得沸沸扬扬、引起众多新闻媒体关注的企业注册官司也就此拉开了帷幕。
April 1, 2000 morning, Fenglin County, Shaanxi Province, Rulin Lane, while a burst of crisp sound of firecrackers, a row of three white tile veneer facade door open, a small steamed bun shop opened. Neighbors, past pedestrians have stepped forward to help, explore. Almost all people walked to the steamed bun shop front, can not help but surprised a moment: lintel from east to west hanging a two or three-foot-high big sign, above the fiery writing “Fengxiang change” four characters. Suddenly, laughter, applause, censure in the crowd have sounded. A hubbub in the local hubbub, attracted many news media attention corporate registration lawsuit also opened.