2006年初,浙江广播电视集团通过为主持人度身定制的形象片和系列直播活动等手段,强势打造本土品牌主持人,推出了朱丹、龙薇薇、李艳、小强“四大主持”强力助威(强李朱薇谐音)的品牌概念,在社会上和受众中产生了较大的反响,四位主持人的知名度和美誉度也得到了大幅 In early 2006, Zhejiang Radio and Television Group made a strong effort to build a host of local brands through such means as tailor-made image films and series of live broadcasts hosted by the host group, and launched Zhu Dan, Long Weiwei, Li Yan and Xiaoqiang’s “Four Hosts” (Strong Li Zhu Wei homonym) concept of the brand in the community and the audience had a greater repercussion, the four presenters reputation and reputation have also been substantial